‘He who has a why to live for can bear almost anyhow’ – Viktor Frankl

Our blog today comes from Maria, Merit’s Managing Director and she’s had a few thoughts about the supply chain and those working on it. Over to you Maria!


Musing with one of the best Mentors, Coaches and Change magicians I know, Helen Duguid always leaves my head buzzing with ideas.

Today was no different.

We got to chat about team engagement and how to retain those workforce’s, who are often not recognised.  Those teams and teams of people, on the working wage without whom, the supply chain machine would cease to exist.

So how might we do this with a limited budget, enormous pressures on margins and ever increasing consumer and shareholder demands?

franklHelen Duguid dropped a name, Viktor Frankl.

So, who is this Viktor Frankl, I asked myself.  He is often referred to as the predecessor to Maslow and the philosopher who developed the Logotheraphy theory.  Logotherapy is based on the premise that the human person is motivated by a “will to meaning,” an inner pull to find a meaning in life. He proposed that:-

  1. Life has meaning under all circumstances,
  2. Our main motivation for living is our will to find meaning in life.
  3. We have freedom to find meaning in what we do, and what we experience, or at least in the stand we take when faced with a situation of unchangeable suffering.




According to Frankl, we can discover this meaning in life in three different ways:

1. By creating a work or doing a deed.
2. By experiencing something or encountering someone.
3. By the attitude we take toward unavoidable suffering.


You might at this stage be saying, it’s all a bit Nietzche, Maria, what is your point?

My point is that it is time for a Pro-exit.  Time to change the model of hands off abdication towards Agency partners.  Time for hands on.  Engage with your partners, share your challenges, goals and expectations and work with them to filter this through to those Agency colleagues.  Macro manage with incentives, stop micro-managing with penalties.


To download our paper, click this link.


Ps. Without meaning, any task does create a feeling of unchangeable suffering.  Just saying!

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