Nokia 3310 is back!
I remember my first phone, in 2002 on my twelfth birthday I was given a Nokia 3310. It was a great phone (for the time!) nearly everyone at school had one and there was always a competition to see who could get the highest score on the popular game, Snake! However, as time went on we ditched these phones to make way for new ones, with more exciting things such as cameras, the internet and then smartphones, on which you could do what seemed like anything! None of us have ever forgotten this phone and we certainly didn’t expect it to re appear nearly 17 years after its debut!
Many consider the original 3310 handsets as iconic, not only because of its sturdiness but because of its mass popularity, more than 126 million were produced before it was phased out in 2005. The re-vamped version will be sold under licence by the Finnish start-up HMD Global, who have also unveiled several Nokia-branded Android smartphones, although it seems most of the attention has gone straight to the reoccurrence of the 3310.
One expert said it was a “fantastic way” to relaunch Nokia’s phone brand. “The 3310 was the first mass-market mobile and there’s a massive amount of nostalgia and affection for it,” commented Ben Wood from the technology consultancy CCS Insight. “If HMD had just announced three Android devices they would have barely got a couple of column inches in the press, so, the 3310 is a very clever move and we expect it will sell in significant volumes.”
The new 3310 qualifies as a “feature phone” rather than a smartphone as it only provides limited internet facilities. It relies on 2.5G connectivity – which has slower data speeds than 3G or 4G – and is powered by the S30+ operating system, which allows web browsing but has a much smaller range of apps than Android or iOS. Its single camera is also restricted to two megapixels.
However, it has an advantage over more powerful smartphones in that it has up to a month’s standby time and delivers more than 22 hours of talk time. For those who are wondering, it does come with Snake preinstalled like the original, but not as we once knew it, as a new version of the game has been put in. It’s launch price is £41.51, a bargain compared to smartphone prices.
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